The people you love. Your safety. Your job. Your money and the services you paid for. Any organization you depend on — school, employer, care home, contractor, club or business — should let anyone signal any concern — from unsafe conditions to criminal acts — and act on every signal.
Started by mothers. Built for everyone.
Pick what matters most — everything below adapts.
Asking how an organization protects people isn’t an accusation. Organizations that take protection seriously are glad to answer.
organizations had the required system for signaling concerns in 12 of the 15 types of organizations parents trust with their children — from churches (1%) and youth camps (2%) to after-school programs (7%). K–12 schools were the exception (79%).
Look 1st Parents Expect/Prefer research, 2024
people aged 60 and older experienced some form of abuse in community settings in the past year.
World Health Organization, 2024 fact sheet (figure from a 2017 review)
is often all it takes. Leaders act when the people they serve ask — especially when more than one person asks.
It spreads — to everyone who depends on the organization.
Victims of abuse, violence, theft and fraud — children, older adults, employees, customers.
Employees terminated when wrongdoing leads to collapse, downsizing or lost business.
Deposits, advance payments and prepaid services customers can’t recover.
Heating, fuel delivery, maintenance, care and education interrupted or never provided.
Suppliers unpaid, contractors hit, customers buying replacements, the local economy disrupted.
A business built over generations loses its assets, reputation, customers and ability to operate.
Signals caught early protect all of it.
Protection is most effective when every concern can be signaled — by anyone, safely and confidentially. That’s what to ask for.
Look first. Trust second.
Find the organization’s Look 1st seal. Click it — each seal links to a certificate showing what the organization has actually put in place. About seals →
No seal, or not sure what it means? Send a short message to leadership, the board and owners. We write it with you below.
Take the I Look 1st badge and invite three people who depend on the same organization to ask too. Many voices move leaders.
Looking out for: · change
Subject:
Make it yours — edit anything. It goes out in your name, from you.
Say so — publicly if you can. Recognition is how good practice spreads.
Ask again, send it straight to a board member or owner, or bring two others who share your concern.
Your voice, counted. Rate and review how well any organization protects and engages the people who depend on it, and send comments and suggestions — with your identity cloaked.
Create a free account →Recent: Elder abuse warning signs families shouldn’t ignore · What Instagram’s child-safety case means for parents
Visit the blog →Someone you serve may already be asking. If you are already protected, your Protection Profile, Seal, and Certificate are free.
Use it until you find something better.
See what leaders need to decide →I Look 1st.
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