Why Look 1st Solutions exists

To protect people and organizations and engage people and organizations.

How we do it

Research and develop solutions sold by partners that acquire and process information via a virtual delivery interface between people and organizations.

What we do

  • Provide web-based solutions via partners that protect people and organizations and engage people and organizations.
  • Issue seals to entities that meet government requirements and other essential standards to prevent and detect wrongful conduct and conditions and foster engagement.

Principles and Promise

  • Do good
  • Objectives first
  • Relentlessly pursue what can be
  • Facilitate, listen to, and embrace feedback
  • Make decisions based on logic and valid information
  • Continually improve - better, faster, more with less
  • Seize initiatives
  • Take responsibility
  • Measure performance
  • Reward performance
  • Keep learning
  • Embrace change
  • Treat everyone the same
  • Address conflict
  • Do the right thing
  • Zealously protect the privacy of all our constituents
  • Be financially fair and prudent
  • Waste not
  • Care for the environment
  • Have fun


Nick Burkholder

Nick is the founder of Look 1st Solutions and an authority on missions, objectives, metrics, delivering important information, and feedback. He has successfully completed over 300 consulting engagements globally and worked for organizations including the Johnson & Johnson Worldwide Family of Companies and The Vanguard Group of Investment Companies. Before beginning his business career, Nick was an Army officer.

A graduate of Lafayette College and a certified Senior Professional in Human Resources, Nick co-authored "The Executive Career Guide" for MBAs with Richard H. Beatty and edited "On Staffing, Advice and Perspectives from HR Leaders". He also wrote "Outsourcing: The Definitive View, Applications & Implications" and co-authored "Ultimate Performance: Measuring Human Resources at Work" with Scott Golas and Jeremy Shapiro. He is currently writing "Everyone a Star" and a book on feedback. John Wiley & Sons publishes all his books.

Nick was recognized by a Secretary of the Army, two The Vanguard Group chairmen, and two Johnson & Johnson chairmen for taking on significant and difficult objectives and achieving them.

He enjoys and learns from grandchildren Heidi, Maggie, Ollie, and Jehu, and dogs, particularly a German Shepherd named Scratch.



Look 1st Solutions originated from a consultancy established in 1998 which applied engineering principles to human resource management and developed a blueprint to analyze or design and structure organizations. Associated web sites became leading authorities on staffing and human resource performance.

Most engagements included working with organization leaders to optimize their mission and objectives. Invariably, developing the associated indicators and metrics and delivering them to the right staff at the right time resulted in immediate, significant, and lasting performance improvement. During an engagement for Merck Research Laboratories, it became apparent that feedback is essential to achieving and sustaining optimum performance.

After extensive experience with employee opinion surveys, we began collecting and analyzing feedback from candidates, external workforces and then B2B buyers. Within a few years our work had saved organizations tens of millions of dollars, driven even greater increases in sales and significantly improved workforce engagement and satisfaction.

When the Penn State child sex abuse scandal broke our leadership resolved to understand why such incidents go unreported and what, if anything could be done to facilitate prompt notification, the possibility of which was likely to preclude at least some negative occurrences.

After two years of the most comprehensive research of its kind including collecting data from almost 80,000 candidates, temporaries, employees, consumers, and B2B buyers, Look 1st Solutions published “Comprehensive Analyses of Factors Associated with Communicating Serious Issues, Feedback and Suggestions.”

We are an authority on missions, objectives, metrics, delivering important information, and feedback. And our applications use research and that expertise to measurably Protect, Engage and Optimize.

We have been collecting and processing data and delivering important information for over 20-years. No applications are more trusted with important information. Our platforms have processed more than 1,267,000 notifications and surveys and the responses and identity of every single participant has been completely cloaked and protected. Over 57,000 organizations have our guides and toolkits and over 3,900 have relied on our applications for at least three years.

Look 1st Solutions, Inc. is a Service-Disabled Veteran-Owned Small Business (SDVOSB). Like Salesforce, Look1st.org focuses on nonprofits, organizations that work with minors and seniors, and K12 and postsecondary education. Look1st.com will cater to businesses. The products offered by Look1st.org are different and more customized for the specific types of organizations they serve.